How it works

Start simple.
Grow when you're ready.

Every client starts with the same thing — a 5-page website that works on phones, looks great, and helps you appear in Google search lists. You don’t pay until you’re happy. After that, you choose what to add, if and when it makes sense for your business.

No pressure, no upselling. Stage 1 is all most tradespeople ever need. The extras are genuinely useful things you might want one day — I’ve listed them so you can see what’s possible, not so I can talk you into buying them.

1

Your website — live on the internet

What the one-off £299 build covers ✓ £299 — one-off build only

Everything you need to be easy to find and easy to contact. Five pages, your phone number front and centre, and built so it looks good whether someone’s on their phone on a job site or on a laptop at home.

  • 5 pages: Home, About, Services, Gallery, Contact
  • Your phone number and a contact box so customers can reach you directly
  • Looks great on phones, tablets and computers
  • Set up so Google knows you exist, what you do, and where you work
  • Your own web address — e.g. nicksplumbing.co.uk — included in the build fee. Most cost £10–15/year. If your first choice is taken, I'll suggest alternatives.
After the build — separate from the £299

The £299 is for designing and building the site once. Keeping it live month to month is your choice — either I look after it or you run it yourself (costs below).

Nick looks after it
£19.99/month
  • Site stays live on the internet
  • Security kept up to date automatically
  • One change a month — just send me a message
  • Your web address renewal each year — I cover the registrar fee so it stays in your name
  • Cancel anytime — no contract
Most popular
Nothing to think about — I handle everything
You manage it yourself
£0/month
  • I hand the site over to you completely
  • I'll show you how to keep it live yourself — free on Netlify's basic plan; budget for your web address renewal once a year (usually £10-15)
  • You make your own changes whenever you like
  • You own everything outright from day one
Good if you're comfortable doing things yourself
2

Update your own site — without calling me

Optional · £49.99 one-off

Want to change your prices, add a new service, or update your phone number yourself? I add a simple login to your website — think of it like editing a Word document, but for your site. No tech knowledge needed.

  • Log in from any phone or computer
  • Change prices, services, photos or wording yourself
  • No coding, no tech knowledge required
When might I want this? When you find yourself regularly asking me to make small changes, or you want to update things immediately rather than waiting for me.
£49.99 one-off — included in monthly retainer if you prefer me to do it for you
3

Get a text the moment someone enquires

Optional · £49.99 one-off

When someone fills in the contact form on your website, you get a text message on your phone straight away — with their name, number and what they need. You can call them back before they've even tried your competitor.

  • Instant text to your phone with customer details
  • Customer gets an automatic reply so they know you'll be in touch
  • Every enquiry is logged so nothing slips through the cracks
When might I want this? If you're on the tools all day and can't check emails — this means you'll never miss a lead while you're working.
£49.99 one-off setup · included free in the monthly retainer
4

Show your Google reviews on your website

Optional · £74.99 one-off

Your genuine Google reviews appear live on your website — automatically updated whenever you get a new one. Customers who land on your site can see what other local people say about you without having to go searching.

  • Real, verified Google reviews shown live on your site
  • Updates automatically — new reviews appear on their own
  • Also get your business set up on Google Maps (see Stage 4a below)
When might I want this? If you've built up good reviews on Google and want people to see them the moment they land on your site — before they go looking elsewhere.
£74.99 one-off
4a

Get your business on Google Maps

Optional · £74.99 one-off

When someone types "plumber near me" or "roofer in Swindon" into Google, a map comes up with local businesses listed on it. I'll set up your free listing on that map — including your phone number, opening hours, website link and photos.

  • Your business appears on Google Maps and in local search results
  • Phone number, hours, photos and reviews all in one place
  • The listing is free — I just set it up and make it look clear and tidy
When might I want this? Almost always worth doing early — it's free to have and gets your business in front of local people searching on their phones right now.
£74.99 one-off setup
5

Let customers book you directly online

Optional · £74.99 one-off

Instead of customers calling to check your availability, they can go straight to your website, pick a date and time that works for them, and book a call or site visit — all automatically. It syncs straight to your phone's calendar.

  • Customers pick a date and book themselves — no phone tag
  • You get an instant notification and a calendar entry
  • Works with Google Calendar and Apple Calendar
When might I want this? If you do initial consultations or site visits before quoting — this takes the admin out of arranging them.
£74.99 one-off setup
6

Appear higher in Google search lists

Optional · £199.99 + £49.99/mo

When someone in Swindon Googles "emergency plumber" or "painter and decorator near me", they see a list of results. The higher up your website appears on that list, the more enquiries you get. I'll go through your site and make changes to help push you up that list.

  • A full review of how Google currently sees your site — and what to fix
  • Changes made to help you appear when local customers search for your trade
  • Optional monthly report showing how many people found you and where from
When might I want this? When you want to grow beyond word-of-mouth and start getting enquiries from people who don't know you yet — found you purely because you came up on Google.
£199.99 one-off audit & setup · £49.99/month for the monthly report (optional)
7

A gallery that updates itself

Optional · £99.99 one-off

Got a lot of project photos? I can set up a simple system where you add new jobs — photos, a title, a short description — and they appear on your website automatically. No need to contact me every time you finish a job you're proud of.

  • Add new case studies or project photos from your phone
  • They appear on your website gallery automatically
  • Great for tradespeople who do varied, visually impressive work
When might I want this? If you do kitchens, extensions, decorating, landscaping — anything where showing your work is the best way to win new customers.
£99.99 one-off setup
8

Target specific towns nearby

Optional · £49.99/page

If you work across a wider area — say, Swindon, Marlborough, Chippenham and Cirencester — I can add a separate page for each town you cover. This helps people in those areas find you when they search on Google, rather than only finding tradespeople closer to them.

  • A dedicated page for each town or area you cover
  • Helps Google match you to searches from those areas
  • Good for growing tradespeople who want to expand their patch
When might I want this? Once you've got the basics working well and you're ready to grow into new areas — or if you already cover a wide patch and want to make sure people in each area can find you.
£49.99 per town page

Not sure which extras you need?

Drop me a message and I'll tell you honestly which ones would make a difference for your type of work — and which ones you probably don't need yet.

Ask me a question