Examples

Every site tells a
different story.

Eight completely different approaches — different layouts, different structures, different personalities. These show the range of what's possible. Your site would be built around you, not around a template.

Fictional businesses, real craft — built the same way yours would be.

Notice how these feel structurally different — not just recoloured versions of the same thing. Each one is a real design approach that could work for any trade. I'll suggest what might suit you best — but the choice is always yours.

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Clean & Clear

Structured and trustworthy — works well when your qualifications and accreditations are a big part of why customers choose you.

Swift Electricals — live demo site in a browser window
Electrician
Swift Electricals
A split-panel hero keeps accreditations and badges in their own column beside your headline — so customers see you're approved before they read the detail. A strong fit if people choose you because of what you're registered for; the same idea works for any trade where qualifications and trust marks need to lead the page.
Split panelCert-led
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Hartley Plumbing — live demo site in a browser window
Plumber
Hartley Plumbing
The phone number is the hero — impossible to miss, impossible to forget — with a clear emergency strip and trust badges below. A strong fit if your customers are often in a hurry or dealing with a crisis; the same idea works for any trade that lives on inbound calls.
Phone-firstEmergency
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Warm & Approachable

Personality-forward — a good fit if you want customers to feel they already know and like you before they pick up the phone.

Sarah Brooks Decorating

Colour advice & a finish you'll love

★★★★★
214 reviews · Swindon
Painter & Decorator
Sarah Brooks Decorating
A diagonal colour slash cuts across the layout, with a swatch strip down the right edge. This approach works brilliantly for anyone whose work is inherently visual — it shows taste and creativity before a word is read.
Diagonal layoutColour-led
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🌳
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Green Acre Landscapes

Gardens designed to breathe

Swindon & Wiltshire
View my work
Landscaper / Gardener
Green Acre Landscapes
Full-bleed and immersive — no white background, no boxes, text floating over a scene like a photograph caption. Suits anyone whose work is best understood by seeing it. Kitchen fitters, bathroom fitters, flooring specialists — all good candidates.
Full-bleedImmersive
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Bold & Distinctive

High-impact and confident — ideal if you want your site to make a strong first impression and not be forgettable.

ROOFING
Apex Roofing
24/7

WE FIX
ROOFS.

500+Jobs done
18yrExperience
24/7Callouts
Roofer
Apex Roofing
Brutalist — oversized type as background texture, bold stats, red accent strip. A deliberate choice for anyone who wants their site to feel decisive and confident rather than polished and safe. Works for any trade with a strong track record to shout about.
BrutalistHigh-impact
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Hartwood Joinery
Bespoke Timber Craftsmanship
Est. Swindon 1987
Carpenter / Joiner
Hartwood Joinery
Centred crest layout — everything radiating from a bordered stamp, like a hallmark or maker's mark. A strong option for anyone who wants their site to say "established, skilled, and proud of it." Particularly effective for sole traders with a long history.
Centred crestHeritage
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Premium & Specialist

Refined and aspirational — a strong choice if you do high-value work and want the site to reflect that before a price is mentioned.

A
Atelier Bathrooms

Where every detail is considered

Checkatrade · Top Rated 2024
Bathroom Fitter
Atelier Bathrooms
Perfect symmetry on a dark background — monogram, ruled lines, everything centred like a hotel key card. This approach signals premium positioning immediately, and works for any trade doing high-value, considered work where the customer is investing seriously.
Hotel symmetryCentred
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Meridian Heating
GAS SAFE · 004412
GAS SAFE
Insured

Boiler installs, servicing & heating systems

10yrGuarantee
24hrResponse
A+Boilers only
Heating Engineer / Gas Safe
Meridian Heating
Dashboard layout — a data grid at the bottom instead of a big sales block, monospace numbers, registration in the header. A great fit for anyone whose customers want to see facts and figures up front: years trading, response time, guarantee length.
Dashboard gridData-first
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Want to see one built
for your business?

I'll put together a free demo using your actual business name and trade — so you can see exactly what you'd get before spending anything.